Mozzarello to release GoPhrazy – The first-ever Phrase Puzzle Game

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Denver, Colorado – GoPhrazy, the first ever Phrase Puzzle game is going to launch on the Apple iTunes Store on November 26th. The original and simple Match the Phrase gameplay mixed with cherry picked quotes and sentences is already getting people addicted in the test markets.

There’s few things as addictive for many people as word puzzle games. Not only are they fun, they challenge the mind and may even help a person with their reading comprehension ability. GoPhrazy, challenges in a new way. You have to form phrases instead of words, revealing famous quotes from historical figures or funny quotes from pop culture. The early response from gamers has been incredibly positive.

“The idea came while I was teaching an English as a second language course and an exercise in the book asked the students to arrange words to create a sentence.” commented Leo Amigoni from Mozzarello. “Once you put it in front of people, they just wanna solve that phrase, they stay glued to it until they get it and then they immediately go for the next one.”

The game play of GoPhrazy is extremely simple and easy to learn. Players are presented a list of words that have to be tapped in the correct order to form the correct phrase or quote. That’s it!

Other highlights of the game include: the ability to send puzzles to your friends; a special mode that allows players to make their own word puzzles; the inclusion of a “Daily Fortune Cookie” in puzzle form; and, perhaps most exciting for players, the Puzzle Post which send players new word puzzles every week.

Angela S, from New York, recently said after playing GoPhrazy, “Wow, this is really a fun game. I didn’t think I’d really be into a word puzzle game, but this is different and totally addictive.”

GoPhrazy is going to launch on the Apple iTunes Store on November 26th. For more information visit Mozzarello online.

GoPhrazy
YouTube Channel
Media Assets

Mozzarello makes games and apps and things in between. Based between Denver Colorado and Milano Italy, the team is composed of one person Leonardo Amigoni. The company’s first release was the PhotoLibrary+ in 2012. In 2013, Leo was part of White Milk Games, which released Endless Boss Fight under Kongregate Mobile. 2014 has been fully dedicated to the development of GoPhrazy and will be the first official game release from Mozzarello. All Material and Software (C) Copyright 2014 Mozzarello. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries. Other trademarks and registered trademarks may be the property of their respective owners.

Discover a wonderfully unique and creative app for the Holidays

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Paris, France – Les Trois Elles, the creator of the award-winning Easy Studio, is proud to announce today the release of Easy Song Studio, an innovative app that allows children to create their own Christmas song, add fun voice effects and learn vocabulary at the same time. Designed by Montessori teachers, Easy Song Studio is unique because it offers an effortless way to learn and memorize English words using beautifully animated images. Children choose among more than 100 words the ones they want to use in their song; they see the image and hear the pronunciation. For those who don’t want to choose, a “shuffle” button inserts the images randomly.

* Memorization is enhanced by the fact that sound and sight are stimulated
* Pronunciation is practiced by singing the song with or without voice support
* Enjoyment is guaranteed as the app offers 3 musical styles and 4 different voice effects for “swag” results each time

Easy Song Studio’s uses a simple drag and drop interface, very colorful animated graphic designs for children from the age of 7. The song is divided in 2 main sections: the first one with words associated to the Holiday season: chestnuts, cranberries, Christmas tree, Santa Claus … The second one is like a “crazy gift list”: “for mommy … for daddy … for the fish …” Children will spend ours laughing at all the different combinations.

3 different music styles are available: a rap version, an acoustic version and a pop version. Children can change style at any time during the song. 4 voice effects come as an added “ingredient” to the fun: slow the voice down and the whole song will slow down, speed it up and it’s like the chipmunks are singing. The app also offers a robot voice, an echo and a reverb effect.

Device Requirements:
* iPhone, iPad, and iPod touch
* Requires iOS 6.0 or later
* Universal Application
* Retina Display
* 49.1 MB

Pricing and Availability:
Easy Song Studio 1.1 is $2.99 USD (or equivalent amount in other currencies) and available worldwide exclusively through the App Store in the Education category. The song is only in English but instructions are available in 15 languages. Also included in an amazing Holiday Creativity Bundle. The app will be available soon on Androd.

Les Trois Elles
Easy Song Studio 1.1
Purchase and Download
YouTube Video (Demo)
Screenshots
App icon

Founded by Montessori teachers who have had years of classroom experience with hundreds of children, Les Trois Elles Interactive is determined to offer qualitative educational apps on iPad and iPhone. Their objective is to provide parents and teachers Montessori based apps to use at home or at school. The Montessori Method relies on building autonomy and self-confidence by letting children do by themselves and offering them self-correcting materials to manipulate and respecting their individual rhythm. Les Trois Elles Interactive, fun digital learning made by teachers. Copyright (C) 2014 Les Trois Elles Interactive. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.

Farm Animal Fun Games released for iOS – Ready to play on the Farm?

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Stevenage, United Kingdom – Apptronics today is pleased to announce the release and immediate availability of Farm Animal Fun Games, their newest game for iPhone, iPad and iPod touch devices. Farm Animal Fun Games gives players lots of different games to play, ranging from smashing eggs on targets, to collecting bones in Sparky’s dog bowl.

Features:
* Egg Toss
* Catch Clucky
* Sparky’s Treats
* Find Nibbles
* Farm Animals

Egg Toss leaves you in the middle of a plentiful forest, set just a few miles out from the barn in the countryside. You’ve been loaded up with 30 eggs, and you’re out there to practise your egg tossing skills. You have to launch those eggs with pin point precision and smash as many targets as you can manage. It’s time to scramble those eggs!

Catch Clucky is Clucky’s favourite game, where he hides behind all of the bales of hay on the farm, and he wants you to catch him. He’ll pop out just to rub it in, and then it’s your chance to catch him!

Sparky’s Treats is where Sparky needs your help. He’s getting so many treats he can’t catch them all on his own. He’s given you his special treat bowl, and he needs you to catch as many as you can.

Find Nibbles sets you on a path to find that pesky bunny, Nibbles. He’s gone missing, yet again, and no one can find him anywhere. You need to follow the trail of footprints he’s left, and it should lead you to his whereabouts. Make sure you don’t take the wrong path, or you’ll never find him!

This farm contains lots of different games and some fun activities you’d never expect. What makes it so special is the 10 animals that live on the farm though, and they all love to play. So go play with Clucky, Sparky, Nibbles and the rest!

Device Requirements:
* iPhone, iPad, and iPod touch
* Requires iOS 7.0 or later
* 48.1 MB

Pricing and Availability:
Farm Animal Fun Games 1.0 is Free and available worldwide exclusively through the App Store in the Games category.

Apptronics
Farm Animal Fun Games 1.0
Download from iTunes
Screenshot 1
Screenshot 2
App Icon

Apptronics Ltd was formed in September 2009 as an independent family company based in Hertfordshire, England with an intention to produce fun and innovative applications for the iPhone/iPad platform. They have a wide range of apps, beginning with games, and ranging all the way through productivity to education. They are determined to provide all of the app fans out there with the best quality, easiest to use and innovative projects that they can deliver. Copyright (C) 2014 Apptronics Ltd. All Rights Reserved. Apple, the Apple logo, iPhone and iPod are registered trademarks of Apple Inc. in the U.S. and/or other countries.

App Game Kit 2 Releases on STEAM

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Macclesfield, United Kingdom – Now anyone can easily and quickly code and build apps for cross platforms using AGKs BASIC scripting system. With just a few commands users can have demos or games up and running on mobile devices. AGK also caters for more seasoned developers, allowing them to use the AGK C++ libraries and benefit from all the features of AGKs core game engine.

Bob Duffy, Developer Relations Intel Corporation, said “AGK is a great cross platform development tool. It allows developers to quickly optimise and compile apps for Intels x86 powered Android devices.”

The Game Creators Development Director, Rick Vanner, said “We’ve significantly improved AGK by making the IDE cross platform, speeding up the Compiler and adding new and powerful commands. Games can be developed and instantly deployed to their chosen mobile devices for rapid prototyping.

AGK2 was funded by Kickstarter backers and many of them are already using this game maker to create and publish their own apps. Developing apps for multiple stores is still a big issue for app developers. AGK does all the heavy lifting for you – making it easy to code, compile and then export apps to each platform. All you need to focus on is your game/app idea.

Bundled with AGK2 is a retro style shooter game called Echoes+. Chris Jeffels, the author of Echoes+, coded the game once and deployed it for both Windows and Mac platforms. When asked why he chose AGK2 for his game engine he commented “AGK2 is multi-platform, powerful, feature rich and continuing to grow, it was an easy and affordable choice.”

AGK2 was used to develop Driving Test Success Theory, Hazard Perception and Highway Code apps for UK publisher Focus Multimedia. Once developed the apps were immediately deployed onto the IOS App Store, Google Play, Amazon, Mac Store and Blackberry World and quickly became the UK’s #1 ‘Learning to Drive’ apps.

Pricing and Availability:
AGK is available for both Windows and Mac platforms and apps can be deployed cross platform including iOS, Android, Windows, Blackberry and Mac – all at the very affordable price of just $99 (USD).

Website
App Game Kit (AGK)
AGK on Steam

The Game Creators, a privately owned UK company, are developers and publishers of affordable game development tools. Established in 1999, their brands include DarkBASIC, The 3D Gamemaker, FPS Creator, DarkBASIC Professional and DarkGDK. They are official Intel Black Belt Developers with a driving focus of bringing game making tools to the masses. All Material and Software (C) Copyright 2014 The Game Creators Ltd. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries. Other trademarks and registered trademarks may be the property of their respective owners.

BOTO the Pink Dolphin Swims Through a Six Stage Learning System for Kids

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Korea, Republic Of – Developer Creative Bomb recently released “BOTO the Pink Dolphin 2,” the sequel to the popular educational game for kids that was developed by the Child Creativity Institute. Much like its predecessor, the game features fun characters and an engaging storyline of underwater adventures that follow a six stage learning system.

Each stage provides instructions for learning as well as guidance. Players will encounter challenges for recognition, puzzles, intuition, attention, logical thinking and creative drawing. At the end of each stage parents will have access to their child’s grade to monitor their performance, development and also to identify the most effective teaching methods.

“The game follows an eBook format with lovable characters to not only keep children interested, but also having fun so it takes the pressure off of the assessment aspect by eliminating the feeling of taking a test,” said Creative Bomb CEO Myung Yub Ma. “It also provides a parent with valuable insights into their child’s preferred learning styles which can be encouraged and further explored.”

While parents are receiving information, children will be wrapped up in exciting challenges like putting pieces of a castle back together or crossing a lava cliff as fast as they can. The sixth stage of the game focuses on creative drawings. After following the storyline, players are asked to draw different pictures in order to help develop originality, creativity, fluency and flexibility.

“BOTO the Pink Dolphin” also provides caption and voice-acted narration in English, Japanese and Korean, making the game a valuable resource to help children cultivate reading skills as well as gain early experience in foreign languages.

“We’re thrilled with the positive feedback since the release of the game,” said Ma. “Striking a balance between education and fun is a difficult thing to achieve and we’re glad to see that children everywhere are enjoying and benefiting from our colorful characters.”

Features:
* Fun characters
* Learning feedback system for parents
* Unique six stage learning system that measures fluency, flexibility, sensitivity, sophistication, originality and more
* Increases children’s EQ, reading, listening skills, foreign language efficiency and their creativity

Device Requirements
* Compatible with iPad and iPhone
* Requires iOS 5.0 or later
* Requires Android 2.2 and up
* 47.6 MB

Pricing and Availability:
BOTO the Pink Dolphin 2 v.1.0.1 is only $0.99 USD (or equivalent amount in other currencies) and available worldwide through the App Store in the Education category. There is also an iPad version available. There is also an Android version available on Google Play for Free.

Creative Bomb
Boto the Pink Dolphin 2 v.1.0.1
Download BOTO 2 for Android
YouTube Video (Trailer)
Screenshot
App Icon

Creative Bomb is a South Korean based mobile app development company. We are focused in developing interactive edutainment apps for kids that works on iOS and Android platforms. All Material and Software (C) Copyright 2014 Creative Bomb. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries. Other trademarks and registered trademarks may be the property of their respective owners.

Graphic Design App Candy Apple Updated to Version 1.5

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San Francisco, California – 128bit Technologies introduces version 1.5 of Candy Apple for Mac OS X, a tasty vector based graphic design and illustration app available on the Mac App Store and the MacAppware website. Also, for a limited time this new version is offered at a special Black Friday price of only $14.99 to new customers, a savings of 50%. Current Candy Apple users can simply update for free through the Updates section of the App Store application on their Mac, or through the Check for Updates option in the Candy Apple menu.

“Candy Apple is steadily growing in popularity as one of the best new vector based graphic design apps that, according to one of our more enthusiastic App Store reviewers, draws rings around iDraw and is much easier to use,” states Jason Hogrefe, President of 128bit Technologies. “We value the comments and suggestions of our Candy Apple customers, and work hard to continually provide regular bug fixes and feature enhancements to make this a best-in-class application.”

The new features add two new Grid options to the View menu: Imperial and Metric. This allows the user to easily switch grid views either using millimeters, centimeters, meters, etc. (Metric), or inches (Imperial). The new enhancement streamlines functionality, allowing you to get to work faster: drawing on the canvas will now automatically select Fill or Stroke in the Edit Inspector to quickly make adjustments. Version 1.5 also fixes a bug in the Drawing Size & Grid window that would revert new width and height values if you tabbed between fields.

Even more important to many Candy Apple customers is the addition of a new tutorial section on the MacAppware website to quickly show users how to navigate through the application. Currently there are three videos, with more to come:

* Adding Text on a Path
* Using the Draw Tools and Adjusting the Fill and Stroke
* Converting Text to a Shape and Adding Strokes, Zigzags, and Patterns

Perfect for novice or pros alike, Candy Apple lets anyone create drawings, logos, banners, buttons, icons and more. You can also edit and enhance photos, or convert images to draw-able vector paths. Take a bite and treat yourself to a full featured vector drawing application packed with professional tools and dynamic effects that will make every design a polished work of art. Candy Apple features include:

* Full vector support (including SVG import)
* Enhance pictures and add effects
* Draw illustrations and graphics
* Draw Rectangle, Oval, Round Rectangle, Round End Rectangle, Line, Polygon, Path, Freehand, Ring, Speech Balloon, and Arc
* Use what you create royalty free
* Convert text to a shape or path
* Adjust freehand drawing to create smooth looking paths
* Vectorize images to turn any photo into an editable graphic
* Add strokes (regular, arrowed, rough, zig-zag)
* Add fills (solid, gradient, pattern, zig-zag, hatch)
* Add text on a path
* Add an image to text
* Blend and mask effects
* Over 130 filters and effects
* Full layer support
* Boolean operation support to combine shapes
* Easily align multiple items on your canvas
* Rulers and guides make it easy to place items in the right location
* Snap to grid, snap to guides, or snap to other objects
* Zoom in or out to get every detail pixel perfect
* Export in fully editable vector PDF
* Export as an image (JPEG, TIFF, PNG, BMP, GIF)
* Supports transparent backgrounds
* Extensive help file explains Candy Apple’s tools in detail
* And more

Pricing and Availability:
Candy Apple is supported on Mac OS X 10.6.8 (Intel, 64-bit) and higher, including Yosemite and is available on both the Mac App Store and the MacAppware website, for a limited time discount of $14.99 (USD), a savings of 50% off the full price of $29.99.

MacAppware
Candy Apple 1.5
Purchase and Download (MAS)
Black Friday Discount
Screenshot
App Icon

MacAppware is a division of 128bit Technologies and a dedicated Mac software developer currently offering design, image editing and disk utility applications; unique commercial use font collections; and a carefully curated rotation of bundles and deals. Copyright (C) 2014 128bit Technologies. All Rights Reserved. Apple, the Apple logo, Mac OS X, and Macintosh are registered trademarks of Apple Inc. in the U.S. and/or other countries. All other trademarks are the property of their respective owners.

Acrosync LLC announces an rsync client that supports auto upload

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Clifton Park, New York – Acrosync LLC, a software company developing rsync-based sync and backup solutions for desktops and mobile devices, has recently released Acrosync for Mac, a new rsync client with an easy-to-use GUI that also supports Dropbox-like automatic upload and Time Machine style incremental backups.

Acrosync for Mac is a powerful folder synchronization tool based on the rsync protocol, so it can sync with any computer or device that has rsync installed, such as Mac and Linux computers, NAS boxes, and VPS or dedicated servers, or even rsync storage providers such as rsync.net, HiDrive, and Strongspace. Acrosync for Mac comes with an intuitive graphical interface with which multiple sync or backup profiles can be easily set up. After the first sync, on subsequent syncs only the new and modified files will be transferred, and, for each modified file, only the changed parts will be transferred, thanks to the clever rsync algorithm.

Like Dropbox, Acrosync for Mac also integrates a built-in file system monitor which can constantly watch local folders and automatically start transferring new or modified files once they are detected. Full backups can be configured to be performed hourly, daily, or weekly at scheduled times.

In addition, when the snapshot option is enabled, Acrosync for Mac is capable of creating space-efficient incremental hourly backups on the server, taking advantage of the ‘–link-dest’ option provided by rsync. As a result, Acrosync can also be deployed as a reliable and cost-effective backup solution similar to Time Machine, essentially turning most Mac/Linux/NAS computers into backup servers without the need to install extra server software.

The per-profile configuration page enables convenient setup of the following advanced options:
* Connect via ssh or rsyncd
* Select a different port other than the standard ssh or rsyncd port
* SSH login using public key authentication (with paraphrase or without paraphrase)
* Include or exclude files by patterns
* Propagate deletions to the server
* Limit download and upload speeds

System requirements:
* Mac OSX 10.8 and above

Pricing and Availability:
* 15 day fully functional trial
* Regular price is $49.99
* Available from the website for $29.99 until Nov 30, 2014.
* A commercial license can be installed on one computer while a personal license (at the same price) can be installed on 5 home computers for personal use
* Also available at the discounted price in the Mac App Store

Acrosync
Acrosync for Mac
Purchase

Based in Clifton Park, New York, Acrosync LLC is a company focused on building reliable and robust cross-platform software solutions for efficient storage backup and synchronization. Copyright (C) 2014 Acrosync LLC. All Rights Reserved. Apple, the Apple logo, Mac OS X, iPhone, iPod, iPad and Macintosh are registered trademarks of Apple Inc. in the U.S. and/or other countries.

A new app: educational fairy tale classics presented through fun

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London, United Kingdom – FairyTalesBook released a free bookshelf app with 20 beautifully illustrated children’s stories this week. They proudly present the most popular fairy tales with original storylines – without violence or scary scenes, and without annoying ads. These favorite tales are dedicated to preschoolers, but older kids and parents also love to play with the techy features, like recordings and funny voices.

The FairyTalesBook App is available in three languages: English, Spanish and German. It comes with two unlocked stories, and is available on all three major platforms: iOS, Android and Kindle.

The FairyTalesBook App presents five premium features that both children and parents will love:

1. Parents can record and play their voice:
The narrations in their fairy tales are beautiful, soothing and mellow, but children who prefer to hear the voices of their mom, dad, grandmother, or even their own voice can have their wish come true.

2. Kids will love the funny voices narration:
The Ugly Duckling and Little Red Riding Hood can talk like a robot, and the Magic Mirror replies in a chipmunk’s voice. Parents will have a great time and lots of laughs while trying all the funny voices out with their children.

3. Each fairy tale comes with educational message and three languages:
Kids identify with characters from books and cartoons and adopt good habits and values much more easily if their favorite characters are behaving the same way. All main characters in the FairyTalesBook App behave well.

4. The App is available on all three major platforms:
The App is available for iOS, Android and Kindle platforms. Once downloaded, its premium features can be restored on all Apple and Android devices.

5. Play fairy tales automatically:
FairyTalesBook has an auto-play feature that allows parents to play fairy tales to children, even when they’re busy.

As Albert Einstein said: “If you want your children to be intelligent, read them fairy tales. If you want them to be more intelligent, read them more fairy tales.”

Device Requirements:
* iPhone, iPad, and iPod touch
* Requires iOS 7.0 or later
* 3.1 MB

Pricing and Availability:
Fairy Tales Book 1.0.2 is Free and comes with two unlocked stories. It is available worldwide through the App Store in the Education category. It is also available on Android and Kindle platforms.

Fairy Tales Book 1.0.2
Download from iTunes
Screenshot
App Icon

The App was created by Mediamatrix, engaged by a group of young enthusiastic parents (and their kids) who love connecting technology, art and the beautiful heritage of fairy tales through fun and education. All Material and Software (C) Copyright 2014 MediaMatrix DOO Beograd. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries. Other trademarks and registered trademarks may be the property of their respective owners.

Haypi Kingdom: The Return of the King 1.0.4 Will Come Out

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Shanghai, China – A new version of the amazing Haypi Kingdom: The Return of the King has been submitted for review. The new update will be evaluated by Apple, and hopefully all players can enjoy the game very very soon. The new 1.0.4 patch is the result of the restless efforts of the developer Haypi.

Haypi Co., Ltd. is proud and happy to be such a productive developer. Haypi constantly offers new in-game content for their loving fans! Now players are celebrating the submission of Haypi Kingdom: The Return of the King Version 1.0.4. But soon they can celebrate the new versions of three more Haypi games: Haypi Adventure, Haypi Monster and Haypi Monster: The Lost Tower. The teams are working incessantly to provide great updates.

Haypi Kingdom: The Return of the King is an awesome game, which brings the players to a magic land of glory. Now, the new version is better than ever. It is so much smoother when it comes to Chat, Building Upgrades, Equipment Enhancing, Level Names, Coordinates, City Move, Troops Dispatching, Task Rewards, Crown Medals, Battlefield Distance, etc. All these sound like features of a real warfare kingdom, don’t they?

Haypi Kingdom: The Return of the King Patch 1.0.4 is really fascinating. In the new version, there are some new features that would make the gameplay much more fun. VIP levels and privileges have been added, so that the best and most active players will be treated with privileges. The UI and other features have been improved, with City Management added to Town Hall, and a Task indicator activated in both home city and outer city. In addition, now players can check the coordinates of the city which is being attacked – this is a new feature added with the update. Concerning the Gold Sale page, its display level has been raised. What is more, The “Favorite” feature has been optimized in the new patch. But the change that makes a big difference is in connection to the Daily Activities. Now they will reward the players with more abundant resources. However, the EXP. acquired through them, will be reduced. There are more improvements in connection to the player interaction, too. Alliance Help and Allies’ Warfare have been added. Allies’ warfare has been recorded in Alliance Events. Now the multiplayer experience is even more fun.

Haypi Kingdom: The Return of the King is an exciting and challenging game. As soon as it is approved, the new version 1.0.4 will be available for free download from iTunes. Everyone can have exciting fun, without having to spend a dime. This MMO is a world of challenge, bravery and magic!

Device Requirements:
* iPhone, iPad, and iPod touch
* Requires iOS 6.0 or later
* 46.2 MB

Pricing and Availability:
Haypi Kingdom: The Return of the King 1.0.3 is still available and continues to be Free, exclusively through the App Store in the Games category.

Haypi Kingdom: The Return of the King 1.0.3
Download from iTunes
Screenshot 1
Screenshot 2
Screenshot 3
App Icon

Haypi Co., Ltd. is a private company founded in 2008 and based in China. Haypi is the creator of Haypi Kingdom, Haypi Dragon and Haypi Monster, three popular MMORPGs downloaded over several million times by players from around the world. Copyright (C) 2014 Haypi Inc. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.

SmartQuit Launch: Quit Smoking App Proven Effective in Clinical Trial

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Seattle, Washington – Last week, 2Morrow Inc. announced the launch of SmartQuit, the first app proven effective in helping smokers quit. The Acceptance and Commitment Therapy, or ACT-based program, was created at Fred Hutchinson Cancer Research Center and is different from other smoking cessation programs in both approach and delivery. Last year, 2Morrow collaborated with Fred Hutch to create SmartQuit for the first ever randomized controlled trial of an app for quitting smoking. The study found that users of SmartQuit were 2.5 – 3 times more likely to quit than those who try to quit on their own. After seeing the results, 2Morrow obtained an exclusive license to technology from Fred Hutch with the goal of getting the program into the hands of millions of smokers who want to quit.

“This is a big deal,” explains Brandon Masterson, CEO of 2Morrow. “mHealth (mobile health) has a challenge because the technology has outpaced the research. With SmartQuit we were able to prove the efficacy as well as discover what really works. Collaborating with scientists like Dr. Jonathan Bricker, a psychologist and smoking-cessation researcher from The Hutch, has forced us to up our game, and we couldn’t be happier. Now it is our job to get this program from the lab to the public.”

With SmartQuit, 2Morrow offers an ACT-based approach to quitting that is proven to be more effective than other approaches.* SmartQuit is delivered completely over a smartphone, which is attractive to four out of five smokers who say they prefer the privacy and convenience of an app-based program over telephone or in person coaching. Participants can also earn a Certificate of Completion that may save them money on healthcare premiums with some employers. Currently less than 5% of smokers use evidence-based programs. The potential to reach more smokers with a mobile app is appealing to state programs, heath plans and employers.

“We are always seeking innovative consumer tools that help people live healthier lives,” said David Young, Vivacity CEO and Vice President & General Manager of Wellness and Consumerism at Premera Blue Cross. “With SmartQuit, 2Morrow is using mobile technology to put evidence-based programs directly into the hands of smokers who are trying to quit. The best part is that it has been clinically tested and proven effective, which is rare in mHealth tools today.”

Funding of SmartQuit comes in part from a $250K Washington State Life Sciences Discovery Fund (LSDF) Grant received by 2Morrow last May. The grant helped fund the evidence-based improvements, back-end reporting website and security infrastructure needed for real-world distribution. The grant also funds a study to evaluate the updated program in a real-world setting when distributed though select Washington employers including Premera Blue Cross who plans to run a pilot in Jan 2015.

The SmartQuit program will be offered through employers, health plans and states, but can also be downloaded by individuals from the iTunes and Android App Stores. There is a light version available for free, and the full program will retail for $49.99. For groups, real-time aggregate engagement data and/or program completion data will be available. This is useful if an employer wants to offer incentives (like lower premiums) tied to completion of an evidence-based program. To assure privacy, the program has been designed so that users do not need to enter their name or contact info into the app.

SmartQuit is a mobile version of Dr. Bricker’s ACT-based smoking cessation program, which has received over $10M in National Institutes of Health funding for clinical trials. The SmartQuit study results were recently published in the Journal of Drug and Alcohol Dependence. This study followed 200 smokers and found that SmartQuit users were 60 percent more likely to quit than those using the control app from smokefree.gov. This equates to being two and a half to three times more effective than trying to quit on one’s own or about the same effectiveness as standard nicotine replacement therapy, texting programs or telephone coaching efficiency reported in previous published studies.

With SmartQuit, 2Morrow has collaborated with an internationally renowned cancer research institute to address nicotine addiction. Our mobile smoking cessation program is the only smartphone-based program proven effective in a randomized control trial. SmartQuit offers expanded reach, comparable efficacy and a much lower cost per quit compared to more costly traditional coaching programs. In 2012 2Morrow won the U.S. Surgeon General’s Healthy App Challenge for their Healthy Habits app used by wellness programs or community organizations.

2Morrow
SmartQuit 1.0
Download from iTunes
Download from Google Play
YouTube Video
Screenshot

2Morrow is a Seattle-area mHealth company focused on helping millions of people improve their lives with the use of evidence-based, behavioral change programs that they can access on their smartphones. 2Morrow’s mission is to help millions improve their lives with the use of evidence-based, behavioral change programs. We do this by creating and distributing leading-edge programs based on the work of respected researchers and thought leaders. 2Morrow delivers these programs directly into the hands of people, whenever and wherever they need them via their smartphone. All Material and Software (C) Copyright 2014 2Morrow Inc. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries. Other trademarks and registered trademarks may be the property of their respective owners.

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