Cupertino, California – The hundreds of millions of people around the world who are addicted to their iPhone or smartphone and want a simple – yet brilliantly effective – way to put it down so they can spend more working, studying, spending time with friends, or doing anything else worthwhile, can now head to the App Store or Google Play and download the astonishing new app Forest: Stay Focused, Stop Phubbing from Forestapp.

Featured worldwide by Apple in the “Best New Apps” category, Forest – which is already a top 10 App Store selection in Taiwan, China and several other countries, and the #1 App on ProductHunt – lets users plant a seed in a special virtual forest, which grows into a colorful and healthy tree over the next 30 minutes. However, if users fail to resist temptation and leave the app to check Facebook, send an email, play a game or do anything else on their iPhone or smartphone, their beloved tree withers away and dies.

Eventually, users who plant and cultivate enough trees will have a beautiful, lush forest – with each individual tree representing 30-minutes of focused freedom. It’s a remarkably effective way to promote positive reinforcement, and painlessly wean users from their device addiction.

Other Forest special features include:
* The option to share a forest with friends, which is a great way to inspire others
* A history tracker to reflect on past accomplishments and set realistic goals for the future
* An elegant and pleasant interface that is in itself a work of art
* The ability to whitelist specific apps that won’t cause a tree to die if accessed during the 30 minutes – perfect for urgent or emergency-use-only apps! (Android-only)

“We all love our iPhones and smartphones, and we can’t imagine life without them,” commented ShaoKan Pi of Forestapp. “However, there comes a time when instead of using our device, we’re being used by our device! And that’s where Forest makes all the difference. By planting and growing a tree, users feel a sense of responsibility, which inspires them to stay focused and disciplined. We call this a ‘soft lock’ approach, and it’s what makes Forest a completely unique time management tool. It’s perfect for helping anyone stop phubbing in their daily life – whether it’s at work, school, with friends, or anywhere else!”

In the next few months, ShaoKan Pi and his Forestapp team plan on adding key new features, including:
* Weekly, monthly and lifetime forests
* More tree types
* Custom growing time
* Achievement & rewards
* The ability to connect with friends

Forest: Stay Focused, Stop Phubbing helps iPhone and smartphone addicts painlessly be more productive, have more fun and improve their quality of life.

Device Requirements:
* iPhone, iPad, and iPod touch
* Requires iOS 7.0 or later
* 6.5 MB

Pricing and Availability:
Forest: Stay focused, stop phubbing 2.1.1 is only $0.99 USD (or equivalent amount in other currencies) and available worldwide exclusively through the App Store in the Productivity category. There is also an Android version available on Google Play.

Forest: Stay focused, stop phubbing 2.1.1
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Taiwan-based Forestapp is comprised of a team of talented developers who create unique, practical apps for iOS and Android. All Material and Software (C) Copyright 2014 Forestapp. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries. Other trademarks and registered trademarks may be the property of their respective owners.