London, United Kingdom – The Mu Classic, the UK’s award-wining charger incorporating an innovative folding-plug design, launched in 2012 and was a roaring success, winning accolades across the board including the UKTI SmartUK Mobile Innovation award in 2013. In response to the Mu’s overwhelming popularity, creators Made in Mind have launched a portfolio of additional UK products and are now ready to introduce the international version of the Mu, the Mu System. Crowdfunding for the Mu System went live on Indiegogo at 9am GMT on Thursday, 5th February 2015.

The Mu System builds on the ground-breaking – and internationally patented – swivel-plug concept. Consisting of two parts – the charging component and an interchangeable plug section – the swap-in and swap-out feature allows users to insert the right plug for their location. There are four international plug attachments to choose from, including US, EU, Australia and UK. The Mu System charger will contain a 2.4Amp battery and maintain optimized charging standards of 85%, while maintaining the a compact size of 14mm, making the Mu System 70 per cent smaller than a standard plug.

As well as the award-wining original folding design, the international Mu System incorporates a new auto-detect chip that recognizes the device being connected in order to deliver device-optimal charge. And as with all Mu products the Mu System will be compatible for use with market leading smartphones from Blackberry, Samsung, Apple, LG, HTC and Motorola.

Made in Mind have designed the Mu System, created a prototype and have manufacturing in place. All that remains to do on the project is to create the final tooling and commence production. Crowdfunding for these final steps opens on Indiegogo at 9am on Thursday the
5th February 2015 and the fundraising target has been set at $10,000.

We are thrilled to be taking the UK Mu into the international arena. After the overwhelming support and enthusiasm we received for the Mu Classic, this international product is not only a natural progression for the company but one of many responses to
popular demand from our fans. Our company has sustained its original success with the Mu Classic through direct interaction with our fans. We are delighted to be able to continue this engagement with our audience at the beginning of this, a new chapter in our company’s profile. Crowdfunding has given countless other small startups not only the freedom to raise funds independently, but the ability to directly engage with a wider audience and take their ideas to an international stage. We are absolutely thrilled to be able to interact so directly with our supporters, old and new, and can’t wait to use this type of engagement to make our idea into reality.

“The Mu is going global.”

Mu System prototype: Access to the Mu System prototype, along with a demonstration can be arranged! Please contact us for an appointment and we will do our best to oblige.

Winner: Mobile Entertainment Top 50 Innovators (2013)
Finalist: UKTI – Most Innovative Mobile Company in the UK (2013)
Winner: Overall Design of the Year -Design Museum, Design of the Year (2010)
Winner: Product Design of the Year – Design Museum, Design of the Year (2010)
Winner: Institute of Engineering Designers – Alex Moulton Award (2010)
Finalist: Wallpaper Design Awards (2010)
Winner: International Design Excellence Award (2009)
Runner-up: James Dyson Award (2009)

Availability:
We hope to be able to deliver the Mu System to funders by the end of summer 2015 and the general market shortly after. The UK versions of the Mu charger are available now, Amazon, British Design Museum and the Conran Shop. The UK Mu has won a few awards too. Hi res images of the Mu System prototype are available on request.

Mu System – World’s Thinnest International Charger

Made in Mind is a UK start-up company based in Marlow, Buckinghamshire. Founders Matt Judkins and Min-Kyu Choi joined forces in 2009 to make the Folding Plug design concept into a product reality, and the result was the exceedingly popular Mu Classic charger, now a cult favourite with design and tech enthusiasts alike. Updated versions of the Mu followed in 2014, including the Mu Duo and the Mu Tablet and a colour edit of the original classic charger. Made in Mind continues to combine commercial thinking with excellence in design, working with home-grown talent to bring brilliant local ideas to a wider audience. All Material and Software (C) Copyright 2015 Made in Mind. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries. Other trademarks and registered trademarks may be the property of their respective owners.