London, United Kingdom – Paddle is pleased to announce their free analytics SDK for Mac developers, allowing them to track both App Store and independently distributed apps from a single dashboard. With Apple’s new analytics platform currently iOS only, Paddle’s SDK provides neglected Mac developers with a free, easy-to-integrate method for gathering data about their apps and users. 

“Since the launch of Apple’s Analytics product, we’ve heard from hundreds of frustrated developers wondering why Apple has abandoned analytics support for the Mac,” says Paddle’s Founder and CEO, Christian Owens. “Being reasonably well known among Mac developers, the team decided we had to do something about it! So we sat down and optimized our existing analytics product with a whole new set of features specifically for Mac developers (regardless of if they sell on the App Store or outside the App Store).”

As integration is simple, involving just 3 lines of code, the SDK is incredibly easy to setup. Developers can start tracking real-time data like:
* Daily, weekly & monthly active users
* Number of installs, updates & launches
* Devices & OS versions being used
* Location data and more
* App-specific custom events 

Paddle also provides an analytics SDK for iOS, making it quite simple for developers to manage all of their data for desktop & mobile from one place. “Our goal is to become an ‘all in one toolkit’ for developers, making it easy for them to manage everything from payments and trial versions to in-app analytics,” adds Owens. “Developers love to build awesome products, and our tools give them more time to do just that.”

Pricing and Availability:
The Paddle Analytics SDK for Mac Developers is free, and more information and signup is available at Paddle online.

Paddle
Paddle Analytics for Mac

Paddle makes it simple for developers to focus on building awesome products. Founded in 2012 and based in the heart of London, Paddle’s checkout and range of tools allow developers to manage everything from payments and trial versions to analytics in one place — leaving them to spend more time doing what they’re good at. All Material and Software Copyright (C) 2015 Paddle.com. All Rights Reserved. Apple, the Apple logo, Macintosh and Mac OS X are registered trademarks of Apple Inc. in the U.S. and/or other countries. Other trademarks and registered trademarks may be the property of their respective owners.