Milan, Italy – Ideative S.r.l. are pleased to announce the release of Relaxity VR 1.1, an innovative wellbeing app for iPhone with a holistic combination of psychology, technology and design. Offering users a soothing and relaxing journey into nature, Relaxity VR provides a fully immersive experience to reduce stress and rest the mind. A realistic virtual itinerary, guided by a sweet voice and a blissful music, provides everyone with a virtual universe of serenity.

The experience includes a 7 minutes’ virtual walk through a unique and peaceful environment, including a harmonious 3D natural landscape. For realism the environment has been created with a powerful VR framework, mixing top class textures, live recorded sound effects, professional voice guide speakers and a thematic background melody. The relaxing benefits of Relaxity VR can be used in almost infinite ways, including:

* To start the day in a calm manner
* A calming break from the daily work routine
* To gain concentration prior to a new challenge

Conceived by a wellbeing specialist team, Relaxity VR merges the benefits of positive psychology, cutting-edge technology and communication design, with a clear idea. “New era devices are often considered technostress and a cause of addiction,” said Luca Bernardelli, Ideative CEO, “so the vision of Relaxity VR is to invert this paradigm and support personal wellbeing through technology.”

Relaxity VR is usable with any Virtual Reality mobile-based headset – thanks to a special VR plugin encapsulated – and even without VR viewers – thanks to 360 video mode. In order to get the maximum benefit, this experience should be lived for few days consecutively.

Device Requirements:
* iPhone, iPad, and iPod touch
* Requires iOS 9.0 or later
* 166 MB

Pricing and Availability:
Relaxity VR 1.1 is $2.99 USD (or equivalent amount in other currencies) and available worldwide exclusively through the App Store in the Health & Fitness category.

Relaxity VR 1.1
More Info
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Based in Italy, Ideative S.r.l. design and build innovative entertainment experiences, implementing a combination of technology, communication and psychology to provide users and customers with cutting-edge products. All Material and Software (C) Copyright 2016 Ideative S.r.l. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries. Other trademarks and registered trademarks may be the property of their respective owners.