Huntington Beach, California – Softorino today is proud to announce the release of WALTR for Mac OS X and Windows. WALTR serves as an excellent tool to get media files (music & video) onto your iPhone/iPad/iPod touch device quickly, and to no longer worry about unsupported formats.

One barrier to uploading media to your iPhone or iPad is figuring out the proper format to play it natively on the device. The typical setup in order to upload Apple’s unsupported video formats – including AVI, MKV, MOV, WMV, FLV – involves taking the time to manually convert videos using Handbrake to MP4 format, then importing files into the iTunes library and then syncing them with your device.

“I tested the app with a 608 MB MKV file.” said Jason Cipriani, CNET. “From start to finish, it took Waltr under 30-seconds to do its magic and transfer the file to the Videos app on my iOS device. Normally the conversion process alone for a file that size is roughly 4-minutes using an app like VidConvert.”

WALTR provides a way to download a file of almost any format from your Mac or PC to your iDevice and put it there in a format with which the native iOS player can play. Not only does this make life a bit easier, but by using the native player you also avoid the extra power drain and thus extend battery life (winwin). Softorino’s first principle was to develop an app that allows users to break the format barrier, which Apple created with iTunes. Their second priority was the user experience. Users love when an app is simple and gets the job done – that’s why to upload files, you simply drag & drop.

Using WALTR is surprisingly easy. After closing iTunes, a user just needs to plug an iPhone or iPad into a Mac (or Windows PC) and open the WALTR app. The iOS device and its available storage space is listed at the top of the app, and files can be dragged to the blank space in the app for immediate transfer to the iOS device. Overall, the WALTR process is simpler than converting via a separate app and then uploading through iTunes.

WALTR uploads all files as if you’d synced it via iTunes but supports more video & audio formats than iTunes can upload: AVI, FLV, M4V, MKV, MOV, MP4 & WMV, CUE, FLAC, APE, OGG, WAV, AIFF. Includes experimental support for: TTA, WV, DFF, M2TS, TS, MPG, MPE, WEBM, M2V, DV. The uploaded video files are available for playback directly from the native ‘Videos’ app. All audio files will be available from the native ‘Music’ app. If your video file includes subtitles, you will be able to display those subtitles during playback, although you can’t adjust the size or font.

Normally iTunes handles all of your computer-to-iOS media-syncing needs, but there just might be a better way. Softorino claims that WALTR has managed to find a way to circumvent iTunes’ rigid adherence to MP3/ AAC and MP4 formats. The real trickery, though, lies in how the software deftly makes unsupported formats – MKV, AVI, FLAC, WMA and OGG among them – “just work” without the need for conversion software.

…The cool app name was inspired by ‘Walter White’ from the American crime drama series, Breaking Bad.

System Requirements:
WALTR requires Mac OS X 10.9 & above; Windows 7/8/10. Any device with iOS 5 & above.

Pricing and Availability:
Users can download the app for free with unlimited trial for 14-days. A lifetime single user licenses will then be available for $29.95 (USD).

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Softorino exploded online after the developers posted a video showcasing their discovery that the iPhone 6 and iPhone 6 actually have the ability to play full 4k video. It’s a young and fast-growing European software company developing Mac OS X and Windows software such as the freeware app that received media coverage of over 70 blogs worldwide & with over 160,000 downloads in the first 3 weeks. “iBetterCharge,” notifies users on Mac & Windows to charge their iPhone. All Material and Software (C) Copyright 2015 Softorino Inc. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad, Macintosh and Mac OS X are registered trademarks of Apple Inc. in the U.S. and/or other countries. Other trademarks and registered trademarks may be the property of their respective owners.