New York, New York – Dot Com Infoway (DCI), a globally renowned provider of mobile application, IT and online marketing solutions, has announced the release of its new e-book titled “How to Gain Millions of Users for Your Gaming App.” The e-book provides developers with valuable information as well as guidelines for success in the app marketplace.

Developers know that the current market is saturated with millions of different gaming apps that are all vying for gamer attention. DCI recognized the challenges that come with differentiating and marketing new games to help them reach their full potential. As a result, the new e-book offers a comprehensive look at the entire process of gaining users, beginning with the app concept.

“The potential of any app is always determined by the initial app concept,” said Dot Com Infoway’s CEO, Venkatesh C.R. “This may seem like basic knowledge, but failing to assess the need, originality and overall appeal of a game is the most common mistake for developers. When it comes down to it, you can market the app perfectly, but nothing can save a bad game.”

‘How to Gain Millions of Users for Your Gaming App’ offers research-supported tips for key points of the development process, including design, usability and revenue models that set users up for success before the app even reaches the beta stage. The e-book also emphasizes the importance of “pre-launch preparations,” otherwise known as building buzz, before the app is released in the market. Here, developers receive expert insight and ideas for promotions that create awareness, establish credibility and ultimately increase marketplace visibility.

Readers will also learn how to find and use available resources such as social media and the press to create a more impactful app launch. However, the guide doesn’t stop there; it also includes a rich set of details for what to do post launch. There’s plenty of information for developers who have already launched an app and want to improve their exposure and maintain a competitive edge.

“App trends have a short lifecycle,” said Venkatesh. “Developers should know the importance of continued innovation and taking user feedback into serious consideration. Simple improvements can take a good game and turn it into a viral success.”

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Dot Com Infoway (DCI) is a CMMI Level 3 multinational information technology company and a leader in custom software development and mobile application development with offices in India, the United States and Germany. An ISO 9001:2000 certified multi-disciplined professional IT service company, DCI is a Microsoft Gold Partner, Google AdWords Certified Partner, Bing Ads Accredited Professional, and a member of the prestigious NASSCOM and STPI. All Material and Software (C) Copyright 2014 Dot Com Infoway. All Rights Reserved. Other trademarks and registered trademarks may be the property of their respective owners.