New York, New York – IS2 (Innovation Style Substance), as it is popularly known in the Indian fashion and lifestyle industry; celebrates beauty and is now becomes available on Magzter, the world’s fastest growing, self-service global digital newsstand to take that mantra forward. A monthly; Innovation Style Substance caters to readers who are keen fashion enthusiasts; aspiring to be trendsetters with an edge. Magzter will now look to further the reach of IS2 by making it available on its famed digital newsstand. This not only exposes IS2 to Magzter’s 21 million global users but also opens up avenues for IS2 into newer streams like branding and advertising.

A slightly newer entrant into magazine publishing, IS2 features high end lifestyle, fashion, fitness, beauty and wellness and is published by Starla Exposition Pvt. Ltd in India. The magazine is dedicated to showcasing the entire gamut of all that is related to glamour, coated with that extra bit of sheen.

The Magzter choice:
The super-efficient Orey Click Publishing System (R) from Magzter makes digital publishing a breeze, encouraging small, medium and large publishers to switch to digital newsstands. With just one click, publishers can upload and disseminate their magazine content to millions of readers across the globe. Eager to expand the readership of get their magazine, IS2 has chosen Magzter for its easy accessibility and renowned instant delivery module. IS2 aims to act as a channel of knowledge by creating awareness and providing an understanding of the changing lifestyle industry with a focus on India and firmly believes that Magzter will duly get their message out there.

IS2:
The monthly includes regular sections such as: Stay Trendy: tips & tricks for the season, Shelf Speak – A guide to every month’s new launches, In The News- beauty & lifestyle news from around the globe, Beauty Scoops: Advice for a beautiful you, Lounge: Interview with renowned personalities and Inside Spa: Exclusive coverage on spas coverage.

Starla Exposition Pvt. Ltd is a new age marketing service provider based out of India. Their key objective is to provide communication platforms to various organizations wherein they can connect and engage with their relevant target audiences. This is achieved through: Trade events, Seminars and Conferences, Trade publications, Market surveys and Digital Media solutions. Starla Events is B2B communications and marketing company.

Magzter counts among its publisher customers some marquee names including Hearst (USA), Conde Nast (USA), Newsweek (USA), AMI (USA), Dennis Publishing (UK), Haymarket (UK), Media24 (South Africa), Edipresse Asia (HK), India Today Group (India), WorldWide Media (India), MAXIM Inc. (USA), Black Enterprise (USA), Singapore Press Holdings (Singapore), RBA (Spain), Grupo Expansion (MX), ePub Direct, Casemate Group, Ivy Press, Oxbow Books, AUK, Gill & McMillan, Westland, Arcturus Publishing Ltd, Osprey Group, Leadstart Publishing, Panoma Press and has been rapidly expanding its publisher base with magazines and books from more than 50 countries including USA, UK, Germany, Spain, China, Hong Kong, India, Indonesia, Mexico, Thailand, Philippines, Malaysia, Singapore, etc., making Magzter truly the #1 choice for book readers and publishers the world over.

Device Requirements:
* iPhone, iPad, and iPod touch
* Requires iOS 6.0 or later
* 16.8 MB

Pricing and Availability:
Magzter – Magazine & Book Store 3.1.4 is free and available worldwide through the App Store in the News category. The app is also available on Google Play, and Windows 8, the web, Amazon App Store and Kindle Fire and is expanding to more platforms soon. Users can buy their magazines on any of the above devices/platforms and seamlessly port their purchases to any other devices, a feature unique to Magzter.

Magzter – Magazine & Book Store 3.1.4
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Magzter Inc. is the world’s largest and fastest growing self-service, cross-platform digital magazine store and newsstand with over 19 million digital consumers, more than 3500 magazines, 1000s of books and comic titles from over 1000 publishers. Headquartered in New York, Magzter has its local offices in London, Paris, Barcelona, Munich, Amsterdam, Cape Town, Chennai and Singapore and will soon be expanding to other countires. Founded by global entrepreneurs, Girish Ramdas and Vijayakumar Radhakrishnan in June 2011, Magzter enables magazine publishers around the world to create and deliver digital editions of their titles to global consumers. Powered by its proprietary OREY Click Publishing System(R), Magzter also enables their customers to publish interactive/audio-visual content in the magazine as it supports HTML 5. All Material and Software (C) Copyright 2014 Magzter Inc. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries. Other trademarks and registered trademarks may be the property of their respective owners.

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