Vancouver, Canada – Leaders in digital entertainment and new media, Loud Crow Interactive, have teamed up for a second time with DHX Media releasing the much-anticipated Toontales children’s content platform. A toon with a tale! The new platform designed specifically for the eager minds of preschoolers is jam packed with kid friendly activities, games and interactive reading experiences focusing in on educational learning content in an entertaining episodic format.

Spring boarding off the success of Loud Crow’s first published Toontale’s app, Busytown Mysteries, hitting nearly 1 million downloads to date, Toontale’s app now provides users with a similar learning experience with the addition of Caillou! Users now have more offerings to the multi-faceted world of educationally-focused content that is entertaining and interactive.

Calvin Wang, President and CEO of Loud Crow adds, “We are thrilled with the addition of Caillou. Toontales offers a broad content experience unlike anything else currently available on the children’s app marketplace, our aim and objective is to keep young minds engaged and excited about learning alongside their favorite cartoons.

Equipped with Loud Crow’s signature interactivity and educational offerings, the Toontales app features a growing collection of age-appropriate activities, interactive adventures and entertaining games. Highlights of the Toontale’s app include:

* New interactive Toontale episodes featuring characters from Caillou and Richard Scarry’s Busytown Mysteries
* Interactive story experiences, each with a focus on a clearly defined educational objective
* New Toy Box area featuring digital toys, activities and educational games
* Rich, responsive animations that engage children in playful interactions with their favorite characters
* Initial “Freeview” and “Freeplay” modes
* Learning tools that help children grasp pre-reading concepts about print

About Caillou:
Caillou(TM) is an award-winning brand that began as a book series created by Christine L’Heureux, about an inquisitive four year old whose unique way of relating to the world has charmed generations of preschoolers who connect with how he plays, learns and lives. The Caillou(TM) television series has consistently ranked as one of the top 10 television series for preschoolers nationwide since its premiere in 2000. The series teaches life lessons that address fear, anger, consequences, loneliness, anxiety and empathy to help preschool age children understand those emotions. Surrounded by his parents, his younger sister Rosie, his grandparents and peers his age, Caillou is fascinated by the world around him and is constantly finding opportunities to learn and grow.

About Busytown Mysteries:
Busytown Mysteries is a well-known television property based on the books by beloved author and illustrator Richard Scarry. Curiosities are everywhere in Busytown and so are Huckle Cat, Lowly Worm, Sally Cat, Hilda Hippo plus Pig Will and Pig Won’t. Each episode is an innovative blend of humor and learning based around six unforgettable friends and many other colorful characters from the amazing world of Richard Scarry’s books. Richard Scarry books have sold over 150 million copies and last year celebrated an incredible 50 years of success. There are over 300 titles translated into 30 different languages. Five Richard Scarry books also made Publishers Weekly’s Top 100 List of All-Time Bestselling Children’s Books. For more information please contact Aimee Norman at DDA Blueprint PR for DHX Media +44 (0) 20 8985 4708.

About DHX Media:
DHX Media is a leader in the creation, production and marketing of family entertainment. DHX Media owns, markets and distributes over 10,000 episodes of entertainment programming worldwide and licenses its owned properties through its dedicated consumer products business. DHX Media is recognized for brands such as Yo Gabba Gabba!, Caillou, Teletubbies, In the Night Garden, Inspector Gadget, Johnny Test, and the multi-award winning Degrassi franchise. DHX Media’s full-service international licensing agency, Copyright Promotions Licensing Group, (CPLG), represents numerous entertainment, sport and design brands. DHX Media has offices in Toronto, Los Angeles, Vancouver, Halifax, London, Paris, Barcelona, Milan, Munich and Amsterdam and is listed on the Toronto Stock Exchange.

Device Requirements:
* iPhone, iPad, and iPod touch
* Requires iOS 6.0 or later
* 201 MB

Pricing and Availability:
Toontales – Caillou, Busytown Mysteries 2.0 is Free and available worldwide exclusively through the App Store in the Education category. Additional free and paid content is planned for release later this summer. This will include the introduction of new brands, new Toy Box activities and new full-length Toontale learning experiences. Learn more about all of the latest digital offerings from Loud Crow Interactive online. For more information, please contact Tom Mara at Loud Crow +1 (604) 566-9691.

Loud Crow Interactive
DHX Media
Toontales – Caillou, Busytown Mysteries 2.0
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App Icon

Based in Vancouver, British Columbia, Loud Crow Interactive Inc. is an award-winning developer and publisher of interactive digital content. The company’s PopOut!, Boynton Moo Media and PEANUTS series of books have garnered numerous honors including Parents’ Choice Gold Awards, Kirkus Reviews Kirkus Stars, Apple iPhone and iPad App of the Week, and Apple iPad Hall of Fame. Loud Crow’s products have also been featured in the NY Times, Mashable, FOX News, USA Today, The New Yorker, MSNBC, NPR, Kirkus Reviews, and School Library Journal. The team’s ongoing mission is to create the highest-quality interactive experiences possible in the digital age. Copyright (C) 2014 Loud Crow Interactive Inc. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.

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