New York, New York – With over 2 billion smartphones in the market, magazine publishers have always struggled to reach the smartphone audiences as magazines are not easily readable on a smartphone. To make a magazine compatible and responsive for a small screen requires a lot of effort. Magzter, the largest digital magazine store and newsstand in the world, introduces a game-changing new feature ezRead 2.0 in its latest app update. For the first time ever, smartphone users can enjoy magazine content the way it was meant to be enjoyed, with article text that is easy to read and is accompanied by stunning high resolution photography!

Magzter’s new ezRead 2.0 revolutionizes the digital magazine experience by presenting magazine pages in responsive layouts that are automatically optimized for any size screen – smartphones as well as tablets. No longer is awkward panning and zooming required to read a digital magazine article on a small screen!

Magzter’s ezRead 2.0 isn’t simply a text-only view of a magazine page but is instead a beautiful presentation of the full magazine article, including all of the original photography, images and graphics along with the article text. Magzter’s ezRead 2.0 articles also make it easy for the reader to follow the important keywords associated with each article to discover additional articles on the same topics – and Magzter has further enhanced the digital reading experience by including a fully interactive Table of Contents in the magazines, making it easier than ever to find the articles you want to read!

Magzter carries more than 8,200 magazines from around the world and it became the world’s largest newsstand last year powered by its self service publishing tools and technologies. Magazine publishers are very excited about the launch of ezRead 2.0 as it enhances the readers’ experience and now magazines can reach billions of potential new users without the need to supply any new format of magazine to Magzter. Magzter automatically processes the PDF files supplied by the publishers to publish them in the app store in different formats including curated articles, ezRead mode for the magazine issues and publish the full magazines in normal layout.

Magzter has released ezRead 2.0 for more than 200 magazines including titles from Hearst Magazines, Newsweek, Forbes, American Media Inc., The Economist, Bauer Media, Dennis Publishing, India Today Group, Time Inc. (UK), SPH Magazines, MediaCorp and many other top publishers. In the next 2 months, Magzter would be introducing ezRead for more than 1000 magazines and readers can thoroughly enjoy the experience on their smartphones.

Also new in Magzter 6.8 is a fully personalized Articles section; now Magzter automatically curates beautiful responsive articles based on the interest categories readers select – so with Magzter, readers effortlessly see the articles they’re truly interested in and don’t have to go searching for them. Users can select from a wide assortment of interests such as Sports, Business, Entertainment and dozens more, and their selections can be easily edited at any time! Now more than ever, Magzter makes it easy to quickly find exactly what you want to read!

“Magzter was founded with a unanimous vision of becoming the world’s largest and most-loved reading destination and to reach this goal, we continue to push our boundaries and make Magzter a superior and more personalized product with each passing day. With the huge growth of smartphone usage globally as a reading device, Magzter’s ezRead 2.0 will be the new way magazines are consumed on the smaller screens of these smartphones. I, personally, have started reading more than ever since my iPhone is always in my hand unlike any other device, and I’m sure all our global customers will also benefit from this.” – Girish Ramdas, CEO, Magzter Inc.

“We see a significant growth on the smartphone users downloading our app and to offer a superlative and innovative digital reading experience, we decided to introduce ezRead 2.0, which will definitely be loved by magazine readers including millennials, who are always on the lookout to consume and share easy-to-read information on the go. The introduction of premium curated articles in January 2016 has helped our users discover, explore and engage with different genres of magazine content through our app and with ezRead 2.0, I am sure we are going to see exponential growth in premium magazine content readership.” – Vijay Radhakrishnan, President, Magzter Inc.

Device Requirements:
* iPhone, iPad, and iPod touch
* Requires iOS 7.0 or later
* 31.6 MB

Pricing and Availability:
Magzter – Digital Magazine Newsstand 6.8 is free and available worldwide through the App Store in the News category. The Magzter app is also available on the web, Google Play, Amazon App Store, Kindle Fire and is expanding to more platforms soon. Magzter’s easy purchase and renewal systems ensure subscriptions are paid on time, eliminating the need for paper checks and postal mail issues. Users can buy their magazines on any of the above devices/platforms and seamlessly port their purchases to any other devices, a feature unique to Magzter.

Magzter – Digital Magazine Newsstand 6.8
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Magzter is the world’s largest and fastest growing global digital magazine newsstand with over 30 million digital consumers, more than 8,200 magazines from over 3,500 publishers. Headquartered in New York, Magzter has its local offices in London, Barcelona, Amsterdam, Mexico City, Cape Town, Chennai, Singapore and Tokyo and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine publishers around the world to create and deliver digital editions of their titles to global consumers. Powered by its proprietary OREY Click Publishing System(R), Magzter also enables their customers to publish interactive/audio-visual content in the magazine as it supports HTML5. Magzter launched Magzter GOLD subscription service to give digital readers unlimited access to thousands of magazines for a low monthly price. All Material and Software (C) Copyright 2016 Magzter Inc. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries. Other trademarks and registered trademarks may be the property of their respective owners.