Pfaeffikon, Switzerland – Power APP announced that it will be named Pilcrow, effective immediately. The name change is part of a re-branding and repositioning initiative.
Christian Schaffner, General Manager for Pilcrow, states, “Pilcrows passion is creating powerful apps for iOS and OS X, and new now also for AppleTV. Our new name is part of re-branding and strengthening our position in the app market. While streamlining our portfolio more advanced apps will hit the App Store soon. Just like the Pilcrow is used to mark a new section or paragraph in a text document, it stands for us for a change and re-positioning the whole company.”
Pilcrow is still focusing on solutions for iOS, OS X and now also for Apple TV, but the new product range will be more advanced and present rather solutions than just apps. Therefore the next products to hit the App Store under the new branding will be bigger, more advanced and cover more needs in a single product instead of single products targeting just a single, specific purpose.
“The new name ist just the first step of many others to follow, it is not a complete change all of a sudden but rather the start of an ongoing process.” as Christian Schaffner further explains.
Based in Pfaeffikon, Switzerland, Pilcrow AG is an independent company founded in 2010 by Christian Schaffner. Pilcrows main focus is developing powerful, versatile applications for the Mac, iOS and AppleTV platforms. Copyright (C) 2010-2015 Pilcrow AG. All Rights Reserved. Apple, the Apple logo, Mac, iPhone, iPod, iPad and AppleTV are registered trademarks of Apple Inc. in the U.S. and/or other countries. Other trademarks and registered trademarks may be the property of their respective owners.