Calgary, Canada – Knowing that some people respond better to sarcasm than positive reinforcement, mobile app development firm Robots and Pencils has created a fitness app that uses more sass than sugar to get users moving. CAKEWALK, a free iPhone and Apple Watch app, leverages witty push notifications, fitness challenges, friendly competition and public shaming to encourage daily activity.

“We really wanted to bring a bit of humor and personality to the fitness app market while getting more people active in the process.” said Ben Myers, creator and product manager of CAKEWALK. “Anyone who needs added incentive to stay fit can download their own personal drill instructor to their phone – a sarcastic cake with legs character who is hard to please and eager to shame.”

Using the iPhone’s motion activity, CAKEWALK tracks how many steps a user takes throughout the day. Every morning, the app compares the user’s step count from the day before to the user’s average weekly activity before serving up an assortment of motivational one liners and challenges. The lazier a user is, the more shame is dished out.

To encourage friendly competition, CAKEWALK users can choose to log in with their Twitter account and compete with their followers for the top spot on a leaderboard.

Users who find extra motivation in public shaming can opt to have CAKEWALK shame them on Twitter when they’re being especially lazy. To avoid such shaming altogether, these users will have to successfully complete the daily challenges or pay one dollar each time they need to skip a challenge.

Device Requirements:
* iPhone 5s or later and Apple Watch
* Requires iOS 8.0 or later
* 24.9 MB

Pricing and Availability:
CAKEWALK 1.2 is now Free and available worldwide exclusively through the App Store in the Health & Fitness category.

Robots and Pencils
CAKEWALK 1.2
Download from iTunes
YouTube Video
Screenshot
Press Kit (zip)

Robots and Pencils is a mobile strategy and app development firm known for its top-ranking consumer apps, transformative enterprise apps and world-first education platforms. Started in 2009, Robots and Pencils has created more than 250 apps used by over 77 million people worldwide, and was named the 34th fastest growing technology company in North America by Deloitte. All Material and Software (C) Copyright 2016 Robots and Pencils Inc. All Rights Reserved. Apple, the Apple logo, Macintosh and Mac OS X are registered trademarks of Apple Inc. in the U.S. and/or other countries. Other trademarks and registered trademarks may be the property of their respective owners.