Boston, Massachusetts – For New Year’s, the free mobile app SimpleSteps 1.0 gets you to eat healthier and actually stick with it by helping you make simple, achievable changes over time. A third of adults abandon their New Year’s goals within a month. Why? Because we make unrealistic changes that are too hard to keep up with, like dieting or counting all our calories. Studies show that we should instead aim to build simple habits over time. To drink more water, for instance, try first to drink a glass at lunch instead of pushing yourself to drink eight a day.

SimpleSteps is the first tool that uses this research to help you eat better. It breaks down your ambitious health goals into easy steps you can take, tailored to your lifestyle. It helps you build habits around these healthy changes so they become an automatic part of your routine. That way, you can eat healthier without worrying about it. The app has 2000 beta users, and many of them have been pleasantly surprised at how effective it is.

“I really like that it helps me make progress without having to change my whole life,” said user Hillary Purcell.

SimpleSteps uses Harvard’s healthy eating guidelines to make its nutritional recommendations. The app helps users eat more fruit, drink more water, eat fewer sweets, and more. SimpleSteps’ social element links you up with friends for support as well. Users are notified when their friends succeed so that they’re motivated to do the same.

Device Requirements:
* iPhone, iPad, and iPod touch
* Requires iOS 7.0 or later
* 8.7 MB

Pricing and Availability:
SimpleSteps 1.0 is Free and available worldwide through the App Store in the Health & Fitness category. There is also an Android version available on Google Play.

SimpleSteps 1.0
Download from iTunes
Download from Google Play
Habit-formation research (PDF)
Harvard’s Healthy Eating Guidelines
Media Assets

Headquartered in Boston, Massachusetts, SimpleSteps is a new tech startup founded by three young entrepreneurs, Salman Rajput, Annie Tuan, and Carly Carlin. With their primary focus on helping America eat healthier, the company creates products that change behavior by using game mechanics, behavioral economics and psychology research. All Material and Software (C) Copyright 2015 SimpleSteps. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries. Other trademarks and registered trademarks may be the property of their respective owners.