East Palo Alto, California – Zendure, a new electronics company based in East Palo Alto, has been turning heads on the internet with an unusual demonstration for its namesake smartphone battery: the founders ran over the battery several times with a Volvo and posted the video online.

“We wanted a battery that could keep your phone or tablet charged in just about any situation, whether you’re camping, rock climbing, skydiving or just traveling,” said Zendure co-founder Tom Haflinger. “While we don’t think anyone is going to want to repeat our test at home, the demo clearly shows the quality construction of our product. You can take it pretty much anywhere.”

One independent reviewer who tried the new battery for one week said it was “built like a freaking tank”.

In addition to durability, the Zendure has several other key features people look for in an external battery. It has two USB ports, a power-saving automatic standby mode, and the ability to charge smartphones and tablets while the Zendure battery itself is being charged.

“Tom and I really did our homework with this battery,” said Zendure CEO Bryan Liu. “All of the functionality and features were selected based on extensive research. This is absolutely the best battery available.”

The Zendure batteries are currently available for pre-order until October 9 on Kickstarter.com with prices starting at $45, and the company offers free shipping on orders within the United States. Prices are expected to rise by as much as $20 after the Kickstarter campaign ends. Over 1,000 customers have already pre-ordered a Zendure battery. Their Kickstarter page includes a video of the car demonstration.

Zendure’s
Zendure’s Kickstarter Page with Video

Zendure USA Inc. was founded earlier this year by college friends Tom Haflinger and Bryan Liu. The company’s mission is to deliver top-quality consumer electronics that exceed expectations. The Zendure A-Series batteries are the company’s first products. Copyright (C) 2013 Zendure USA Inc.. All Rights Reserved. Apple, the Apple logo, iPhone, iPad, iPad mini, iPod touch, and Mac are registered trademarks of Apple Inc. in the U.S. and/or other countries. Other trademarks and registered trademarks may be the property of their respective owners.