San Francisco, California – WaterField Designs debuts the Staad Attache, a beautifully-designed, unique bag for the new Apple iPad Pro and 13-inch MacBooks. With its novel military buckle, a densely padded iPad Pro compartment and clean, modern lines, the fetching Staad iPad Pro bag blends high functionality with elegant style, bridging the gap between casual messenger bag and formal briefcase. WaterField Designs has been designing and manufacturing custom laptop sleeves, bags, and cases for digital gear in its San Francisco studio since 1998.
“The Staad Attache’s padded tablet and laptop compartment fits the game-changing iPad Pro along with the Apple Smart Keyboard or Logitech keyboard or Apple’s 13-inch laptops,” explained owner Gary Waterfield. “For professionals who want a bag more formal than a messenger but don’t feel comfortable carrying a briefcase, this Staad Attache is the perfect transitional bag.”
The Staad Attache is a sleek tablet bag or laptop bag, ideal for creative types, entrepreneurs and other style-conscious professionals looking to carry basic necessities with ease. A full-grain, distressed leather flap closes with a unique clip developed by the military – once used to instantly access ammunition – that opens with a “quick flick.” Premium, full-grain leather adorns a lightweight and rugged black ballistic nylon or tan waxed-canvas base for a stunning look.
The Staad’s thoughtful design anticipates users’ every need. A customized internal pocket protects the iPad Pro or 13-inch MacBook with dense foam on all sides and is covered by a scratch-free liner. With a dedicated Apple Pencil pocket and two additional interior pockets, important accessories are always within easy reach. The Staad’s slim main compartment features a gold liner making it easy to quickly spot individual contents such as files, a sketchpad, or notebooks. A large front pocket opens on two sides with sleek waterproof zippers and includes a scratch-free interior pocket for the iPhone 6s or 6s Plus. To reduce shoulder and back fatigue, a comfortable and adjustable suspension shoulder strap can be worn messenger style or over one shoulder; alternatively, a leather-lined handle provides a more formal carrying option. A rear sash slips over the handle of a wheeled suitcase for easy traveling.
Elaborating on the bag’s name, Waterfield explained, “An attache in diplomacy is a support person who is attached to a diplomat – always close by and ready to serve. Our Staad Attache is the case that you’ll want serving you by your side – lightweight, compact, and easy to carry.”
Pricing and Availability:
Staad Attache for the iPad Pro: Price – $229.
Colors: Lightweight brown waxed canvas or black ballistic nylon body. Full-grain leather flap and accents in black, chocolate or grizzly. Dimensions: 14 x 10.5 x 1~3 inches. Weight: 1.8 lbs.
Pre-order now. Shipping begins December 16, 2015.
WaterField Designs
Staad Attache
YouTube Video (Demo)
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WaterField Designs is an innovative San Francisco designer and manufacturer of bags and cases for tech-savvy consumers who want to stylishly and responsibly transport their technology. WaterField manufactures custom-fitted, high-quality cases and bags for a full-range of laptop computers, smartphones, tablets, gaming devices and other digital gear. All products are manufactured to exacting standards entirely in San Francisco. More information at the company website under “Our Story”. WaterField Designs, SFBags, Staad Attache are trademarks of WaterField Designs. Copyright (C) 2016 WaterField Designs. All Rights Reserved. Apple, the Apple logo, MacBook, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries. Other trademarks and registered trademarks may be the property of their respective owners.